Metro Media Data Report

Book Design and Data Visualization for China South Metro Media company to discover the design value of subway media and guide the design of subway media in 2023.

Timeline

2023 / 1 months

Role

Book Design, Data Visualization

Tools

Adobe Ai, Figma

Team

Wuhan University of Technology / Dr. Li

“What kind of advertisement should we use in subway next year?”

Based on more than 40,000 pieces of real data, we summarize new trends, new hotspots, and new methods of subway media delivery in 2022 through visualization methods such as data perspective charts.

This project was completed with the team of Dr. Li of Wuhan University of Technology.

Based on TPB theory and SEM calculation method, a research model is also established.

As the visual design leader, I was responsible for all data visualization, and design rules to finally produced the "Central China Metro Media Data Report 2023" booklet for Metro Company.

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