About

Hi! I’m Peiqi — but feel free to call me Peki.

I’m a Product Designer working at the intersection of AI, SaaS, FinTech, and Web3, designing products that turn complex systems into clear, intuitive user experiences.

With a strong foundation in visual design, I focus on crafting interfaces that are both beautiful and highly usable. My work spans consumer apps, B2B platforms, and design systems, with experience across mobile and web products. I’m especially interested in emerging technologies like AI and Web3, and how thoughtful design can make advanced technologies feel accessible and human.

I hold a BFA in Communication Design from Parsons School of Design and an MS in Design + Innovation from the University of Wisconsin–Madison, combining visual craftsmanship with product thinking and human-centered design.

Let’s shape a more engaging, thoughtful digital world together.

🎨 A Bit More About Me

Design has always been a core part of my life. I’ve been drawing, observing, and creating since childhood, which naturally led me into the world of design.

Today, my work sits at the intersection of visual craft and product thinking. I enjoy transforming complex ideas into clear, thoughtful digital experiences — combining aesthetics, usability, and system thinking.

Whether I’m designing interfaces, sketching ideas, or experimenting with new technologies, I’m always driven by curiosity and the desire to create products that feel both useful and delightful.