About

Hi! I’m Peiqi — but feel free to call me Peki.

I’m a Product Designer currently working at the intersection of Web 3.0 and e-commerce, where I translate complex ideas into clear, user-friendly experiences.

With a foundation in visual design, I specialize in crafting interfaces that are not only beautiful but also intuitive and scalable. I bring experience across mobile platforms, B2B products, and design systems, always with a focus on usability and consistency.

I’m passionate about emerging technologies like Web 3.0 and AI, and I thrive where creativity meets innovation. I hold a BFA in Communication Design from Parsons School of Design and an MS in Design + Innovation from the University of Wisconsin–Madison — a combination that helps me balance artistic sensibility, strategic thinking, and HCI background.

Coming from a healthcare family, I’ve developed a deep appreciation for empathy, precision, and impact — values I carry into my design work. My goal is to build meaningful digital products that feel human and solve real problems.

Let’s shape a more engaging, thoughtful digital world together.

🎨 A Bit More About Me

Design and art permeate every facet of my existence. Since my earliest days in primary school, I've harbored the dream of becoming a designer. I'm enamored with fashion and the beauty that surrounds me. This isn't merely a career path; it's a vocation. Each day, I'm propelled by the desire to create, transform, and inspire. Whether I'm sketching inspiration from my surroundings or doodling a charming avatar on my iPad, my life is a canvas of creativity.