Kill Body Anxiety
Designing a booklet and website focused on the theme "Stop Body Appearance Anxiety".
Timeline
2021 / 3 weeks
Role
Website Design, Graphic Design
Tools
Adobe Id, Figma, Cargo
“Are you feeling anxious about your body?”
This project addresses body anxiety, a concern many girls face in their quest for perfection. Often, worries about appearance—from acne to waist size, freckles to arm shape—lead to diminishing confidence. In an attempt to meet these ideals, many turn to costly skincare products, restrictive diets, and even plastic surgery, trapping themselves in an endless cycle of dissatisfaction.
Web Design
Social Media Marketing
The publication "Kill Body Anxiety" is a monthly postcard booklet designed to help girls combat appearance anxiety. It features imperfect yet beautiful photos of girls, offering a more authentic and empowering perspective on beauty.
The publication gathers images from both professional photographers and the general public on social media, enabling more girls to explore and connect with images and quotes from their peers. We plan to source these photos directly from our community of fans on social media, leveraging these platforms as touchpoints to broaden our reach.
