Adopt a Plant
Campaign for High Line, a public park in NYC. Donors can adopt a digital AR plant of their own, which gives them a new choice of donation and participation with the park.
Timeline
2023 / 3 months
Role
Visual Design, 3D Modeling, UI Design
Tools
Adobe Suit, Figma, Nomad
Problem
“What are you doing to help the public greening of New York City?”
The High Line, a non-profit public park, has been relying on donations to operate since its establishment in 2009. This project explores how to increase the citizen’s enthusiasm to donate to public facilities and realize that preserving nature is essential for the community, especially for a city like New York with a massive flow of residents who enjoy the public space.
AR Certificate
Solution
How “Adopt a Plant” Work?
AR Poster
“Donors can ‘bring the bloom home’ with these 3D visuals.”
A series of plant-theme visual designs are included in the campaign, communicating the existence of this demand for donations with innovative design and AR technology.
Interactive Map
Logo Design and Marketing
“The public park is a space people always take for granted. We always enjoy it without giving anything back.”
The “Adopt a Plant” campaign encourages public responsibility for public facilities which ensures the park continues to flourish and serve the NYC community.
